Coaching and mentoring

Marketing agency coaching and mentoring

Tim Kilroy offers marketing agency coaching at three levels: group coaching in Agency Studio, monthly one-on-one in Studio+, and custom SalesOS and DemandOS builds.

Which one fits depends on revenue, not ambition. Founders under $50K a month get structure in Agency Studio at $399 a month or Studio+ at $999 a month. Agencies from $1M to $20M a year get custom, done-with-you work, because at that size no template fits the specific bottleneck.

Last updated: November 2026

Three agency launches, two exits, and one crash. Tim Kilroy coaches from experience, including the mistakes.

What does a marketing agency coach actually do?

A good digital agency coach diagnoses before prescribing. In Agency Studio, Tim Kilroy works founders’ live problems on the call and they leave with a number, a decision, or a next action. Nobody hands out a workbook to do later.

Examples from his own description of the room: opening the P&L and discovering a founder who thought they made $6,700 last month actually made $1,700 after paying themselves; running the math on a hire before it breaks margins; rewriting a cold email live; stress-testing an agency with all inbound from one channel. Half the time, the advice is to do less.

Definition

Coach, mentor, or consultant?

A mentor usually shares experience informally. A coach works on a set cadence toward specific changes. A consultant builds something with you. As described on The Agency Demand System, Tim Kilroy acts as all three at different stages: mentor and coach in the group room, consultant on custom DemandOS and SalesOS builds.

He has been a marketing and agency leader since 1997, reports over 25 years of agency experience, and reports coaching more than 300 agencies.

Who it is for

Small agencies that want growth without burnout

The coaching serves marketing, creative, development, PR, and content agencies. This site is written for owners of agencies with roughly 10 to 50 people who are stuck juggling sales, delivery, and hiring at once.

If your main issue is delivery operations, Tim himself recommends a specialist instead. See the agency coach guide for the full list.

Coaching options compared

Published prices and scope as stated on timkilroy.com, as of November 2026.

Tim Kilroy's coaching and consulting options, summarized by The Agency Demand System
Option	Revenue stage	Format	Price
Agency Studio	Under $50K a month	Weekly group clinic, frameworks, straight answers	$399 a month
Agency Studio+	$25K to $50K a month	Studio plus a custom plan and monthly 1:1 with Tim	$999 a month
SalesOS	$1M to $20M a year	Custom sales engine, done with you	Scoped per agency
DemandOS	$1M to $20M a year	Custom positioning and whole-team demand build	Scoped per agency

Under about $20K a month, Tim Kilroy’s advice is to get reps and a clear offer before paying for coaching. For what these stages cost to run, see 7 figure agency cost. For how coaching connects to demand, see the agency demand system overview.

Quick answers

Short answers to the questions agency owners ask most. The full list of 48 lives on the agency demand system FAQ.

What is agency coaching?

Agency coaching is ongoing help for agency owners on the business side: positioning, pricing, lead generation, sales, hiring, and operations. Tim Kilroy runs it as a clinic rather than a curriculum. Founders bring whatever is on fire, and they leave each session with a number, a decision, or a next action.

See this answer in the FAQ

What does a marketing agency coach actually do?

A good marketing agency coach diagnoses before prescribing. In Agency Studio that means opening the P&L on the call, running the math on the next hire, rewriting the outreach email that is not getting replies, and stress-testing risks like having all inbound from one channel.

See this answer in the FAQ

What is the difference between a marketing agency mentor and a coach?

A mentor usually shares experience informally, while a coach works on a structured cadence toward specific changes. Tim Kilroy blends both. He brings over 25 years of agency experience, including three agency launches, two exits, and one crash, and he pairs that with weekly group sessions and custom plans.

See this answer in the FAQ

What happens inside Agency Studio?

Agency Studio is a weekly group room for founders under $50K a month. Members bring live problems and work them on the call. Tim Kilroy reviews numbers, pipeline, go-to-market, positioning, team, and leadership, then names which playbook the founder needs that week. Half the time, he says, the answer is to do less.

See this answer in the FAQ

Does Tim Kilroy offer one-on-one coaching?

Yes. Agency Studio+ at $999 a month adds a custom plan and a monthly one-on-one session with Tim. Agencies past $1M a year work with him directly on custom SalesOS and DemandOS builds, which are done-with-you engagements scoped to the specific agency.

See this answer in the FAQ

How much agency experience does Tim Kilroy have?

Tim Kilroy has been a marketing and agency leader since 1997 and reports over 25 years of agency experience. He has launched three agencies, exited two, and crashed one, and he reports coaching more than 300 agencies. Those figures come from his own website.

See this answer in the FAQ

Does Tim Kilroy offer AI tools for agencies?

Yes. His agency growth stack includes Call Lab Instant, a free tool that gives coaching on a recorded pitch with no account required, Call Lab for full transcript breakdowns, Call Lab Pro for scoring against methods like SPIN, Challenger, MEDDIC, and Sandler, and Discovery Lab for prospect research briefs.

See this answer in the FAQ

Keep exploring the system

Want the long versions?

Tim Kilroy publishes free, in-depth playbooks on his main website. These three pair best with DemandOS.