Costs
Growth help for a 7 figure agency ranges from $399 a month for group coaching to custom-scoped builds, and the bigger cost is usually the money math you skip.
Tim Kilroy publishes two prices: Agency Studio at $399 a month and Studio+ at $999 a month. DemandOS and SalesOS, built for $1M to $20M agencies, are scoped per agency. His planning workshop also gives a bucket system for where a 7 figure agency's revenue should go.
Last updated: November 2026
There is no single price, but there is a useful shape. Tim Kilroy's 2026 planning workshop recommends owner salary at 10% to 15% of revenue, a tax reserve of 20% that stays untouched, and operating expenses at 50% to 60%. What is left is real profit.
For context, Haus Advisors reports the average digital agency earned a 13% after-tax net margin in 2025, down from about 15% on average since 2015. On a $1M agency, that difference is roughly $20,000 a year.
The buckets
| Bucket | Share of revenue | Why |
|---|---|---|
| Owner salary | 10% to 15% | What you would pay someone to do your job |
| Tax reserve | 20% | Untouchable, so April is not a surprise |
| Operating expenses | 50% to 60% | Team, tools, and overhead |
The numbers
Prices as published on timkilroy.com, as of November 2026. Outsourced demand retainers shown for comparison only.
| Option | Price | What you get | Who builds the demand |
|---|---|---|---|
| Agency Studio | $399 a month | Weekly group coaching for founders under $50K a month | You, with frameworks |
| Agency Studio+ | $999 a month | Studio plus custom plan and monthly 1:1 with Tim | You, with accountability |
| DemandOS | Scoped per agency | Custom positioning and whole-team demand build for $1M to $20M agencies | Your whole team |
| Outsourced demand agency | From $1,580 a month for one firm (The B2B Playbook) | An external team runs demand programs | The outside agency |
Pay yourself first. A founder who thinks they made $6,700 may have made $1,700 after salary.
The answer is the new revenue you need to land before the hire pays for itself.
The constraint has lasted 60+ days, it blocks revenue, margin, or focus, and removing it funds the role within six months.
Define the pain, such as 15 hours a week lost to coordination, before you define the person.
Then work out how many sales conversations you need with the pipeline math calculator, compare coaching formats on the marketing agency coaching page, or see how it all fits on the agency demand system overview.
Short answers to the questions agency owners ask most. The full list of 48 lives on the agency demand system FAQ.
There is no single number, but Tim Kilroy's planning workshop gives a bucket system: owner salary at 10% to 15% of revenue, a tax reserve of 20%, and operating expenses at 50% to 60%. Haus Advisors reports the average digital agency earned a 13% after-tax net margin in 2025.
See this answer in the FAQTim Kilroy publishes two prices: Agency Studio at $399 a month and Agency Studio+ at $999 a month. Custom SalesOS and DemandOS work for agencies from $1M to $20M has no public price because it is scoped after an initial diagnostic conversation. Other coaches set their own rates.
See this answer in the FAQDemandOS has no published price. It is a custom, done-with-you build for agencies between $1M and $20M a year, scoped after Tim Kilroy diagnoses the specific agency. For a published reference point, group coaching in Agency Studio starts at $399 a month for founders under $50K a month.
See this answer in the FAQIt varies widely. As one published market example, The B2B Playbook's list of demand generation agencies states that one firm's retainers start from $1,580 a month. DemandOS is not a retainer for outsourced demand work. It builds the capability inside your own team.
See this answer in the FAQPay depends on market, seniority, and company size, so check a current salary survey for your city before hiring. Many agencies under $20M cannot justify a dedicated demand manager, which is one reason DemandOS spreads demand work across existing roles instead of creating one new hire.
See this answer in the FAQYes, by a wide margin. Tim Kilroy's account growth playbook cites Marketing Metrics research putting the probability of selling to an existing client at 60% to 70%, versus 5% to 20% for a new prospect, and the cost of upsell revenue at roughly 24% of new-customer revenue.
See this answer in the FAQHaus Advisors reports the average digital agency earned a 13% after-tax net margin in 2025, down from a long-run average of about 15% since 2015. Thin margins are why Tim Kilroy stresses higher-value positioning and expansion revenue over chasing more low-priced new logos.
See this answer in the FAQTim Kilroy publishes free, in-depth playbooks on his main website. These three pair best with DemandOS.
Published by Tim Kilroy
